PROBLEM: DEFINING SUCCESS FOR A NATIONAL, MULTIFACETED CAMPAIGN TO CHANGE THE WAY INDIVIDUALS APPROACH THEIR HEALTH AND WELL-BEING   

SOLUTION:

A best-in-class customized measurement approach to enable data-informed definition of campaign success.

HOW WE DID IT:  

The definition of good health and well-being can differ for a patient, a partner or a practitioner, so the strategic stakeholders of a US-based national campaign asked The Samuels Group to help them define the success metrics of a campaign to be designed to encourage individuals to embrace their health.  Using a validated approach, we collaborated with these stakeholders to identify the campaign’s mission, goals and resources.  TSG then developed a customized, evidenced-based Logic Model that permitted our client to identify a variety of measurable results, both immediate outputs and longer-term impacts, across the audience-tailored campaign activities. To objectively measure these results, we developed metrics, indices and best-practice protocols, grounded in TSG expertise and comprehensive academic and practitioner's literature review as well as expert interviews, to field measurement of the campaign and accomplish objective assessment of its achievements.

RESULTS:  

TSG’s collaborative, data-informed approach offered several benefits to our clients:  

-Gain of common, comprehensive understanding and clarity of the multiple inter-connected campaign components – from vision and mission to goals and activities.   

- Focus on a small set of performance indicators, while keeping sight of all performance aspects and their connected relationships.

- Highlighted needs of various target populations and roles of potential pilot sites and partners.

- Provided planning basis development and delivery of milestones and specific outcomes.

- Established a concise, compelling campaign description.

The Samuels Group is committed to helping organizations maximize their effectiveness and impact. TSG ensures our clients have a deeper understanding of defining successes and how to manage the challenges related to their achievement by using data-informed decisions. Our validated, approach enables more effective planning, increased rationale in decision making, improved objective measurement, and enhanced ability to tell a compelling evidence-based story, In addition, TSG helps organizations achieve their goals by creating research-based operational models to ensured optimal planning and mission delivery.